Your Website is the digital shop window into your interior design business. As a designer, you make your client projects look amazing…. The same principles apply for your (digital) shop window. There are several proven steps to enticing in window shoppers, from your website and converting them to paying clients.
You Need a Visually Powerful, Easy to Navigate, Quick & Responsive Site
Website Load Time
Over 53% of site visitors will click away or “walk away” from a site, if it takes more than 3 seconds to load, or 5 seconds on a mobile phone. This jumps to over 70% if the visitor has followed a link from social media (Instagram, Facebook…). Amazon calculated they would losoe $1.6Billion a year if their pages were 1 second slower to load! Google even uses page load speed as a factor in ranking your site! Your Interior Design website is likely to be packed with more images than most sites. These picture files bulk up the ‘weight’ of your site and make it slower to load. So it’s very important you use technical tricks to ensure a quick site speed. You can test your current load time using Google Webmaster Tools or different free websites.
Email us: email@InteriorDesignMedia.com with “speed test” in the title, if you want us to test and benchmark your website loading speed for Free (just include your site URL). A site speed of below 1.2 seconds is good. Anything more than that and you are losing clients who will just ‘click elsewhere’ in todays impatient world.
Title & Clear Header
Visitors should see this information, as soon as your website loads:
Strong Shop sign – the title of your business
Clear presentation – it should be obvious to a visitor what you do
Geographical focus – the City / Region you operate in
Contact info – phone number & email or a “contact us” button
Visitors to your site should immediately see the name of your business at the top of your homepage. If the website address is not the same as the business name, it can be useful to display this too (in smaller font size) to start ‘mentally bookmarking’ your website in people’s minds (especially if you don’t rank Page 1 on Google for your business name)
Should your business name not make it obvious what services you offer, then it’s useful to highlight these below the header (in what’s known as the “tagline”). Even if you do have an obvious name (“Interior Designs by Sara”) you may still want to use the tag-line to quickly bring attention to your services, or geographical reach, to entice in visitors who are simply “scanning” dozens of websites to find a short list.
Here are examples:
Andrew Wood Interiors (Business name)[Website] ADinteriors.com [Tagline] Home Interior Design & Garden Landscaping in Kent |
Pro Tip: if starting a new website, find a website name that mentions interior design. AlexHopeInteriorDesign.com is better than AlexHopeDesign.com, which is better than AlexHope.com
This is because Google immediately knows what your business is about from it’s website address, so pushes you higher than the competition. If you are an interior designer in one location, I would certainly choose an address such as LondonInteriorDesigns.com over anything else!
‘.com’ domains are the best, but if you only operate in one country then using the local suffix is good too… e.g. .co.uk for the UK or .fr for France, or .com for the U.S.
A Logo alongside your business name adds an air of professionalism and helps build trust. It needs to be visible at the top of your page (header ideally) and then at least once on each other page. For Logo’s or even full branding we have tried several services. One provider clearly performed above the others for quality designs at lower prices. They are 99designs – CLICK HERE to see the latest offers. With 99 designs your request is put out to a team of designers (freelance) who all compete to win your Logo or Design project. You get to see all their designs up front – then pick your favourite, or suggest changes to make it exactly as you want. Pricing is super cheap, compared to going to a real design agency.
Mobile Responsive Design
Most websites now receive 50% or more of their visitors from smartphones. That means your website needs to be easy to read, look attractive and be simple to navigate, from a smartphone – or a tablet (iPad). I cannot stress enough that if your site does not display well on phones and tablets you will lose customers fast! Even large companies makes this mistake.
If you need help changing your website to be responsive, or if you’d like a Free website audit, just use our contact form or email us at email[at]InteriorDesignMedia.com (replace the [at] with @ – this stops email addresses being swiped from sites for spam!)
Your website needs to ‘flow’ and have a few key pages:
- Home Page – says what you do, shows some great images
- Portfolio – lots of great pictures of work you have done, with an easy way to navigate them. Best if they are sorted by ‘Project’ and searchable by ‘tags’ (e.g. ‘Bathrooms’ ‘Kitchens’)
- Contact Us – your email address should be on every page, but a specific contact us page helps with
- About Us – a page which describes your business, it’s location, which areas you operate in and services you offer. It’s great to add pictures of the team and short biographies of their background, experience and even personal elements such as hobbies. Here you can build trust and familiarity with your business before a client even picks up the phone. Familiarity leads to more calls!
If you don’t already have a website or you see from the above that yours may need some improvement, get in touch for a FREE Audit to push you in the right direction. With a stylish, smart site, you can drive client leads, boost conversion rates and increase profits faster than probably any other method today.